Denim has a special place in children’s wardrobes, and it’s easy to see why. It’s dependable without feeling dull, practical without losing charm, and sturdy enough to handle the magical mayhem of being a kid. And what makes denim so lovable? One of the reasons is how many forms it takes. Traditional indigo will always be a classic, but you’ll also find playful prints, soft washes and thoughtful details across our spring collections that make each piece feel a little more special. Add to that a fresh palette of colours, from soft pastels and neutrals to cheerful brights, and suddenly, an outfit with denim at the centre becomes something far more expressive than just a pair of jeans.

When it comes to taking care of their new-found favourites, denim is refreshingly forgiving. It doesn’t need to be washed after every wear, in fact, many fabric experts suggest up to ten wears before a full wash, with simple spot cleaning often doing the trick in between. This keeps denim softer for longer, helps clothes last longer, and makes life easier for you too!

Kids’ tracksuits are a favourite for a whole host of dress codes. No longer reserved for sports class or lounging at home, these put-together outfits now make a confident style statement in their own right. With playful prints and fresh colour palettes, tracksuits of today feel modern and full of personality. One of the best things about a matching set is how many outfits it can create for your child's wardrobe. Worn together, it’s an instant look. But split into separates, the possibilities literally multiply. Swap their tracksuit top for a smarter sweater, and you have a dressed-up outfit that’s still cosy. Pair a sweatshirt with a skirt or tailored trousers, and you get a playful mix of casual and fun. Even joggers can be dressed up by adding a shirt or blouse with a statement collar.
 

Versatility plays such a big role when looking for mini style updates; clothes need to move with your child and adapt to different moments of the day, from school runs and weekends fun to special occasions. And for us as parents, it’s about finding pieces that work harder and last longer. In their favourite colours and combinations, tracksuits are now more than comfort staples, they’re as expressive and adaptable as the little personalities wearing them.

It’s such a wonderful feeling, dressing for those lovely in-between moments: a birthday party here, a family lunch there, a milestone celebration, or a day that simply feels worth dressing up for. And that’s where our new-season pieces feel right at home. With over seven decades of dressing little ones beautifully, we’ve learned that the most precious everyday styles are the ones that feel special.
 

We all know that a comfy child is a happy child, which is why you’ll find gentle silhouettes lined with breathable fabrics that feel incredibly soft against delicate skin, while the outer layers bring a touch of charm and fun through bows, prints or embellished detailing. As children grow, the same balance between inside and out continues. Older girls and teens will love our pretty sets and dresses that feel grown-up yet age appropriate, with adjustable waistbands, darts on dresses and fabrics with stretch for the perfect fit. For boys, choosing pieces that look smart without feeling restrictive will have him smiling from ear to ear — try premium polos, casual shirts, softly tailored jackets and trousers. And while we wait for warmer spring days to arrive, add a light knit layered over the top of their outfit. We love a fine cardigan or a simple jumper to tie everything together.