Say Hello to our New Designers
As a new season approaches, there’s nothing we love more than seeking out the most beautiful childrenswear for your little ones’ calendar of occasions. We especially love discovering new and inspiring brands from around the world to join our ever-growing family of designers.
Just in time for spring, we welcome POCA & POCA and Little Me to Childrensalon. But what makes these designers so special? Our trusted buying team is on hand to talk us through each one. After all, they’ve visited the showrooms and learnt all about the brands’ stories, ensuring you’ll love every collection as much as we do.
3 Mar 2025
POCA & POCA
Why you'll love it: the designer’s dreamy dresses bring fairytale magic to little girls' wardrobes.
Once Upon a Time
“Every fairytale needs a princess, and every princess needs her dress,” says buying manager Anca Ungureanu as we admire POCA & POCA’s ethereal dresses. “The details are what makes each piece really sing. We fell in love with the sculptural proportions, and the intricate ruffles are simply stunning.” Walking through the collection is like stepping into a magical land where a swift flick of a magic wand will grant you a spellbinding new outfit.
“We’ve been debating in the team which dress is our favourite, but we’re finding it too tricky to choose just one,” she says. “What we can all agree on is that they’re perfect for those really special moments — birthdays, weddings, Eid, you name it.” POCA & POCA’s collection also incorporates matching hair clips into many of the looks. “You’ll find a delicate bow here and a pretty butterfly there; we think these finishing touches add to the magic of each piece."
Little Me
Why you'll love it: sweet and simple baby-friendly styles with helpful parent-friendly features.
Wonderfully Wearable
We all know comfort is key when it comes to your baby’s clothes, which is what drew our buying team to new brand Little Me. “The designer’s signature, finely-spun cotton is used across much of the collection,” senior buyer Natalie Moody tells us. “It’s a fabric that’s loved for its durability and softness, which is perfect for delicate skin.”
We also understand that new parents rely on fuss-free clothing for their baby’s early years, something that Natalie considers carefully when seeking out new baby brands. “I’m always looking for wearability and versatility with babywear, and that’s where Little Me shines. There are plenty of ready-to-wear outfits, plus individual items that can easily be mixed and matched with the other items in their nursery drawers. They’re simple to fasten and straightforward to wash as well.”
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Images by POCA & POCA, Little Me and BCBGMAXAZRIA
