Shop

Winter Style Notes
From the most magical woodland prints and the sparkliest embellishments to the timeless charm of the English countryside, these are the three trends we are loving for little ones.
There are lots of new and beautiful pieces to discover from our much-loved designers. Read on to find your favourite this season.
Winter Styles to Explore
Trend We Love: Gem Maxxing
All That Glitters
As the days get darker and temperatures drop, sparkle will surely brighten up their wardrobe! Gems, diamantés and the most playful embellishments are finding their way onto everything. It's the kind of detail that children absolutely love (and we do too!). Denim is a great canvas for gems, and nobody does it better than Billieblush and Stella McCartney Kids! And you can take it even further by adding her favourite sparkly bag and hair accessories. Because sometimes the most beautiful thing you can wear is a little extra sparkle.


Trend We Love: The English Countryside

To the Polo Club
There is a certain timeless charm to the equestrian aesthetic. And this season, it feels more relevant than ever. Think tall boots (both practical and stylish), tailored blazers, the cosiest knitwear adorned with adorable horse details and a colour palette drawn straight from the English countryside. These are pieces that feel polished without being stiff and too old-fashioned. Little ones can look just as wonderful on a crisp outdoor walk as they do at a special family occasion. The countryside is calling . . .
Horsing Around
If you're looking for a whimsical take on the trend, discover soft knitwear, sparkly hair accessories and more for mini pony entusiasts.


"If we're talking about horse prints, Mama Luma's handmade occasion dress takes the reins"
A Trend We Love: Enchanted Woodland
Furry Friends
Say HelloMushrooms
Take Your PickWoodland Magic
ExploreWoodland Wonders
If you want to capture the real magic of the season, then off to the woods we go! Our designers have brought all their forest friends into their winter collections, and the results are adorable and enchanting in perfect measure. Acorns and toadstools, deer peeping through the trees, squirrels mid-scurry and the soft, seasonal palettes to tie it all together. Every piece feels like a page from a storybook, just like this Tinycottons cardigan with a deer intarsia . . . could it be any sweeter?
Meet our Forest Friends
Forest Flora
The woodland wouldn't be as magical without its flowers. Tucked in among the toadstools and the trees, our floral picks bring a softer take on woodland prints. And we have plenty of pretty blooms that feel completely at home in the colder seasons.
More Inspiration for the Season

Transitional Dressing with @howtobritain
As autumn approaches, mum-of-three Nadya helps us solve the common conundrum many parents face: what should I dress my children in?

Step into Autumn
This autumn, our designers have brought you boots, trainers, occasion shoes and prewalkers to keep little feet happy all season long.






















