The Kids Denim Edit

Known for its durability and comfort, denim, originally named 'Serge de Nimes', was first woven in France during the 17th century. Denim owes its modern day popularity to iconic designer Levi Strauss and tailor Jacob Davis, who first designed denim jeans as part of a working uniform for men.

The Levi's brand is now internationally renowned for their hardwearing and relaxed denim collections since their first jeans design over 100 years ago. As denim continues to remain at the forefront of every day dressing, the now classic fabric is a designer favourite and is featured in both high-street and high-end fashion collections for adults and children.

The now readily available mainstream fabric has inspired the design of a variety of jean styles including skinny, straight leg, relaxed fit and more, created in the traditional blue and black colour palette.