Chloé: The Secrets to French-Girl Style
Since its beginnings in 1952, Chloé has been loved for its free-spirited take on Parisian style. Seventy years later, Paris-based, Egypt-born founder Gaby Aghion’s original vision, now reimagined by creative director Chemena Kamali, continues to charm new generations.
This season, expect wearable yet beautiful dresses crafted from lightweight cotton, pretty separates in muted palettes and simple but artful accessories made for everyday life. Ready to work some French-girl style into your little one’s wardrobe? Read on to meet the new Chloé collection for girls and follow our style tips for adding a touch of joie de vivre to her look.
Images by Chloé
6 Jun 2025
#1 | Mix High and Low
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Nothing says je ne sais quoi quite like an unexpected pairing. It doesn’t have to be complicated; looking effortlessly thrown-together is part of the Parisian appeal. For playdates and easy weekend dressing, combine lightweight cotton blouses with comfy tailoring for a chic look that can be dressed up or down. And in classic Chloé style, soft chambrays and denim separates are the perfect way to create texture and interest to an everyday outfit.
#2 | Embrace a Pared-Back Palette
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Chloé has always been known and loved for its pretty neutrals; colours inspired by Gaby Aghion’s homeland. In this collection, discover the subtle golds, pinks and beiges on everything from cotton day dresses and wide-brimmed straw hats to nautical-collared tops and sandals. These relaxed pieces are made for young free spirits to throw themselves into a season of picnics, parties and summer fun.
#3 | Feel Good to Look Good
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Being at ease is essential for children to express their natural spirit, and French style is all about wearing the clothes, rather than the clothes wearing you. Lightweight silk dresses in delicate florals are not only a relaxed nod to Parisian style, but they also keep children cooler in the heat of the day. Soft cottons and breathable viscose are used throughout the collection too, helping little ones stay comfortable on summer days in the city, at the beach and beyond.
