Search
English
£ GBP British Pound
United Kingdom

New Arrivals

From laid-back loungewear to denim staples, our latest designer kidswear is here to take their look effortlessly into the new season.

SHOP NOW SHOP NOW

STORIES

Conscious Living: A Kinder Way to Dress

Meet the labels putting sustainable materials and earth-friendly manufacturing processes at the heart of their design manifestos.
READ AND SHOP

NEW COLLECTION

Mayoral

Get set for adventure with Mayoral’s collection for boys. Shop easy-to-wear tees and all-weather jackets made for the great outdoors.
SHOP NOW

Tops

Tees, shirts and more
Shop

Trousers

Joggers to jeans
Shop

Sweatshirts

Comfy casuals
Shop

Shoes

New season styles
Shop

SPRING/SUMMER

Emporio Armani

The brand may be best known for its tailored looks, but the latest offering from Armani is all about comfort (and colour blocking).
SHOP NOW

TOMMY x MIFFY

Tommy Hilfiger

Miffy makes a starring role across tees, knits and joggers for spring, joined by varsity styling and Tommy’s classic tricolour palette.
SHOP NOW

Let's keep in touch

Protected by reCAPTCHA and the Google Privacy Policy and Terms apply.

Buyer's Pick

Burberry

Burberry - Boys Blue Cotton Thomas Bear Shirt | Childrensalon
"Thomas Bear, but make it resort."

The Denim Shop

Trends come and go, but denim is always in style. Discover jeans, dungarees, jackets and more.

Shop Now

All Dressed Up

With wedding season just around the corner, it’s time to switch the dress code to smart. Swap jeans and sweaters for button-ups and tailored trousers, accessorised with a bow tie.

Versatility is key, so invest in statement pieces that can be styled with other items in his wardrobe.
A navy-blue suit is the classic choice. But neutrals are a fresh alternative, especially for a spring soirée.
Top
My Account My Settings