Don’t let the glamour fool you, sitting FROW - meaning 'front row' in the fashion world -  nestled between beautifully clad it-girls and boys is no mean feat. Months of dedication and hard work is put into every aspect of fashion week to celebrate new and established talent, creating millions of pounds in revenue at each event alone. Walk with us as we explore the style and flair of each city, kickstarting with the city that never sleeps, New York.

The concrete jungle comes alive at this time with the sound of fresh sneakers pounding the pavement and style hunters eager to snap the latest trends in a flash (quite literally) to upload to their social platforms as fast as you can say “Lady Liberty.” The buzz and excitement is simply unmissable.

In the words of American born designer and CFDA Chairman, Tom Ford, New York is “the birthplace of luxurious sportswear.” Cool and dynamic, relaxed but always energetic, fun yet practical are the pillars of this city’s style. Take your little New Yorkers downtown, uptown and all-around town in style with laid-back pieces from Tommy Hilfiger and Calvin Klein. Create effortless outfits with logo tees that talk the talk paired with little trainers that walk the walk.

Explore a myriad of fabrics from tactile tulle to soft scuba for perfecting everyday glam, to take boys and girls from dawn till dusk in style.

Sunlight dances across the towering skyscrapers bouncing along the cityscape, creating mesmerizing hues as it goes. Pick iridescent accessories and highlighter shades to add a flash of fun to any outfit.