
Baby’s First Birthday
A whole year of milestones and memories has led to this day: your little one’s first birthday is here after what feels like forever and a single second all at once. While some may celebrate in a big way, others may choose to make it a more intimate affair with their nearest and dearest. Either way, it’s sure to be a day for the photo album.
While your baby won’t remember their first birthday or the clothes they wore, they’ll certainly cherish the memories as they grow up. Their mini outfits can even become loved heirlooms to be handed down through the generations. So, to help you plan for the event — minus the cake and the entertainment — we’ve hand picked some of our favourite tiny looks to mark this most special of occasions.
A Touch of Tradition
Adorable buster suits and hand-smocked details: these outfits will be cherished now and forever.
Made to Love
When it comes to choosing a first birthday outfit that will stand the test of time, it’s all about the details. Beautiful hand-smocked panels, embroidered decoration, statement buttons and bows are sure to steal hearts. For baby girls, opt for a sweet frock with short puff sleeves and adorable embroidery. Some of our styles even come with matching bloomers for all-day comfort. For little boys, a buster suit will look smart and stay in place thanks to the handy fastenings. You can easily style them for cooler weather too by adding some knee-high socks and snuggly knitwear. Queue the coos!
Cute and Comfortable
Lightweight, easy to move in and adorable. Comfort comes first with these little celebratory looks.
Laid-Back Looks
From picnics in the park to cake-smash parties, a more casual affair with plenty of activity calls for an outfit that keeps little ones looking and feeling their best. A floral dress with matching tights is both adorable and practical and styles that are comfortably lined and machine washable mean they can fully enjoy every messy moment. For the birthday boys, needlecord shorts layered over a light shirt makes a charming choice, or go for a matching set in comfortable Oxford cotton with classic stripes.
Little Showstoppers
Dresses with gold shimmers and smart baby tailoring will make sure your little one shines all day long.
Centre of Attention
Today is all about your baby, so it’s only right that their outfit is as special as they are. Dresses with light tulle overlays and decorative rose appliqués are perfect for any little birthday star, whilst pretty pastel colourways and lifelike floral accents add a touch of fairytale charm. Baby boys have plenty of options too, including suits with pocket squares, and button-through separates that are perfect for their very first formal look. Opt for matching trousers and shorts with adjustable waistbands to ensure all-day comfort. Now, who’s ready to cut the cake?
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Images by Rachel Riley, Tutto Piccolo & Sevva















