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Designer Focus | Oilily

Childrensalon began as a small family business in 1952 with a high street shop in Tunbridge Wells, UK, selling home-made, hand-smocked children’s clothing. As the company expanded beyond its own creations, Oilily became one of the first brands available to buy in the store. 

With an aligned heritage and similar ethical values, we were excited to return to our partnership with Oilily for SS20, offering a colourful line of clothing with functionality, quality craftsmanship and super-fun designs. 

11 Jun 2020



Oilily came to life in the Netherlands in 1963, launching a childrenswear line created with fine craftsmanship and a child’s imagination in mind. Vibrant colours, playful prints, and practical details, such as deep pockets for children to fill with toys and treasure, come together to form clothing that is both functional and brimming with creativity. They have an eye for creating practical and vibrant clothing that children can play in, combined with an eco-friendly and ethical production line. It exudes fun and playfulness and feels as though it is purposely designed to make you smile.


Oilily is committed to responsible production by selecting specialist suppliers and environmentally friendly materials such as organic cotton, wool, and linen. Where these materials are not sufficient, eg, for outerwear, 100% recycled polyester is used which is made from turning recycled plastic and plastic pulled from the oceans into high-quality yarns. Oilily has a strong focus on ethical production, ensuring garment processing is done responsibly and under good working conditions. You can read more about sustainability within the fashion industry here. From hand-embroidery ateliers in India, quality knitwear producers in Portugal, and innovative recycled textile workshops in China, Oilily has carefully selected their artisanal suppliers to help produce garments that will last. Some of these partnerships have been there from the beginning, with one family-run, hand-embroidery workshop in New Delhi supplying Oilily for the best part of 50 years. Oilily is a designer that aligns perfectly with Childrensalon values.



All images by Oilily

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