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Celebrate The Queen’s Jubilee in Beautifully British Style

As a child and throughout her adult life, Britain’s longest reigning monarch, Queen Elizabeth II, has never failed to look perfectly put together, and it seems that she has passed her love of dressing beautifully on to the next generation of royals.

Ahead of the Queen’s Platinum Jubilee, we take a closer look at three labels that epitomise British royal style. Read on to discover how to give your little one's wardrobe the royal seal of approval, plus shop our Beautifully British edit here.

24 May 2022

The Cambridge Family Favourite

Rachel Riley

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Rachel Riley is perhaps the most favoured designer for the youngest royals – the smallest Cambridges are often seen in her clothes on family days out and public engagements alike. So what is it about Riley that ticks so many royal boxes? Her designs are smart yet comfortable, stylish yet age-appropriate and most offer a nostalgic nod to a bygone era. Take the navy blue dungarees famously worn by Prince George on his first official visit to New Zealand. The traditional tailoring, hand smocking and little embroidered sailboat wouldn’t have looked out of kilter 50 years ago, but its timelessness ensures it still has a place in the modern royal’s wardrobe.

The Traditional Wardrobe

Beatrice & George

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Born from a passion for heritage dressing, Beatrice & George takes inspiration from classic designs and royal signature style. The collection includes everything from nautical buster suits (think Prince William as a page boy) to hand-smocked and embroidered dresses (the style of choice for young Princess Charlotte). This means your little one can wear outfits with royal appeal every day of the week, as well as on special occasions.

The Fairy-Tale Designer

Nicki Macfarlane

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When looking for exquisite bridesmaids’ and flower-girl dresses, there is one British label that springs to mind. Since designing the dresses of the four youngest bridesmaids at the Cambridges’ wedding, Nicki Macfarlane's collections have been in high demand. With their luxe fabrics, intricate details and traditional tailoring – each dress is handmade here in England – these heirloom dresses are perfect for little ones to wear at your own fairy-tale wedding, plus they make beautiful keepsakes to hand down to future generations.

Shop our Beautifully British edit here.

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