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New Designer | Beatrice & George

A new season of style has arrived at Childrensalon and we’ve been busy seeking out the designers we think you’ll love. We’ve introduced lots of new brands to our SS20 collection and extensive family of luxury designers. One of the most notable new arrivals is  Beatrice & George with their beautiful collection of traditional clothing for boys and girls.
For upcoming summer events – weddings, christenings or garden parties or to inject something extra special into everyday, discover a selection of hand-smocked, embroidered and vintage-inspired clothing and more. 

All images by Beatrice & George
4 Feb 2020


Quintessentially British in its design and filled to the brim with charm, the range offers a beautiful assortment of occasion and every day pieces for newborns, toddlers and boys and girls up to eight years old. With tradition and heritage at its heart, Beatrice & George is about celebrating children being children. The collection effortlessly captures the nostalgia of a bygone era without being old-fashioned or overly fussy. Adorable smocked dresses, two-piece buster suits, baby all-in-ones and sweet outfit sets are decorated with visions of a British childhood.


Each garment is beautifully made. The silhouettes are classic and comfortable, the fabrics are lightweight and easy to care for and the colour themes are timeless. With care and attention for the finer details, it's these small, intricate touches that transform each item of clothing into something to keep and treasure forever - heritage pieces that can be passed down through the generations. Discover dainty bows that decorate pinafores and gathered blouson sleeves, with traditional ric-rac trims which add sweet touches to necklines. Delicate embroidery and lace adds a touch of vintage charm and the signature Beatrice & George logos give the designer's mark of quality - presented as embroidered initials and appliquéd crest badges. 


Craftsmanship is at the heart of the collection. There are glimpses of time-honoured dressmaking techniques dotted along the way, shown using hand-smocked panels and broderie anglaise collars, which gives the collection a sentimental feel; hinting to more simpler times before machines and modern technology transformed the fashion industry. Finally, the overall feel of the collection gives a subtle nod to the Royal wardrobe archives with their regal-esque designs, notable influences being modern day with clothing you would see on Prince George, Princess Charlotte and Prince Louis, playing in the grounds of Kensington Palace.

Beatrice & George is exclusively available at Childrensalon. Shop the full collection online here.

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