The goop Edit

One of the hottest invites in the Hamptons social calendar this summer is the goop mrkt - a chic pop up shop in a reimagined general store in Sag Harbor, situated in the affluent upstate New York area - the Hamptons, Suffolk County, USA. In addition to wellness workshops, the shop offers a carefully curated collection of designers, perfectly picked by founder Gwyneth Paltrow, which includes a cute capsule by Childrensalon. Gwyneth launched goop in 2008 from her home kitchen. 

What began as a weekly newsletter, is now a go-to lifestyle website where Gwyneth and her expert team give travel recommendations, share healthy recipes, fashion picks and more. This year’s pop-up store will run throughout the summer until September. We were lucky enough to meet Anne Keane, goop’s fashion strategy director at the store’s event, hosted in conjunction with Childrensalon. We chatted with Anne to get her top tips on how she dresses her children beautifully, in addition to a look at the pieces hand-picked by Gwyneth, on sale at the store.