New designer Belly Button is the ultimate baby brand created by mums, for mums. Four women in Germany put their knowledge of childrenswear into practice back in 1997 to create Belly Button, an innovative lifestyle label with family values at it's core.
Timelessly tailored with high-quality materials and meticulous attention to detail, Belly Button has created a compendium of pieces for babies in practical packs of two and three. Their new season collection captures a classic pastel colour palette of tea rose and powder blue, complemented by juicy raspberry and navy blue pieces. Time-honoured sleeping rompers, super soft blankets hooded towels and mini monkey rattles continue to feature this season, in a new range of patterns.
Rooting the foundations of their colour schemes on nature, grey and blue, an impression of the clean and serene is projected, making room for tonal combinations, all in 100% organic cotton.
Belly Button’s elephant emblem represents baby boys, with nautical inspiration sailing through stripes and boat imagery. Girls have the Belly Button bird perched on their rompers and dresses, with small stuffed toys available too. Cappuccino-coloured hues and slate-grey stars on soft cotton cover the versatile babywear, all resounding the foundation of what the brand believes: “ We believe in children”.