Beginning his fashion flirtation with the humble tie, Ralph Lauren now represents the very best of the modern American dream. Ralph Lauren is about adventure, culture, sports - in short lifestyle, and represents a sparkling aura of success in all these arenas.

With his preppy designs, Ralph Lauren invites you into his world; his tweeds and boots will see you weekending at the country manor, shooting and horse riding, other times he ushers you to the school sports field for rugby, soccer and polo, or perhaps you are just relaxing by the pool in the Hamptons, or wearing a pretty dress that evokes picnicking on the lawn.