Founded in 1983 by Franco Moschino, the lovable brand inspired by Surrealism and infused with Italian humour was destined for controversy, flashbulbs and high-fashion magazine spreads.

In Franco’s reign the catwalk glittered with jackets studded in bottle tops, girls with swinging socket plug earrings and a ‘fur’ coat made out of teddy bears.

But for the children’s collection, Moschino goes back to its most humble and basic roots. Filtered down to its very core, Moschino is about red, blue and white, proudly decorated with the house logos, the Moschino heart, the peace sign and the cow print.